New Canaan Athletic Foundation

CSB had the unique opportunity to help create an event for The New Canaan Athletic Foundation, a non-profit organization that works in partnership with the Town of New Canaan to improve town fields & athletic facilities. Our goal was to develop an ‘untraditional’ fundraiser (not another black-tie gala) that the entire community could enjoy.

 We created the name, FieldFest, in homage to the event location and NCAF’s ongoing efforts to make it beautiful, safe and playable … and as a nod to the event’s festival vibe. We created an iconic brand identity and a custom website and marketing assets to promote the event and sell tickets. We also advised on, designed and implemented event ticketing, marketing, PR, signage, sponsorship, photography, entertainment, etc. Over 1,000 town residents of all ages attended, making our campaign to 'fill the field’ a huge success.