Leila Sohaing
LEAD DESIGNER
Leila is a brand strategist and designer with international experience shaping brand identities across luxury, lifestyle, beauty, and food & beverage sectors. Educated in luxury brand management at ESSEC Paris, she trained at award-winning branding and advertising agencies before joining CSB, where she contributed to rebrands for multinationals and managed campaigns for the likes of Lancel Paris.
Specializing in brand positioning, visual identity, and integrated touchpoints, she helps organizations refine their brand stories and translate them into cohesive digital and print experiences. Her work bridges strategy and creativity, drawing on her French training and cross-cultural perspective from Europe, West Africa, and the Middle East.
At CSB, she serves as Lead Designer, creating brand identities, websites, and marketing assets that align strategic positioning with compelling visual expression. She thrives on collaborating with diverse teams and crafting work that is both conceptually strong and visually resonant.