Brand identity is your visual signature—and our sweet spot. Informed by your Brand DNA, we design a logo and mark, along with a tagline if needed. Your logo is the symbolic representation of your brand and the single most important graphic element. Naming conventions are explored when appropriate.Our brand identity work can also include the development of a brand architecture to present a cohesive organization comprising multiple companies and/or services. Our design process always includes the development of a color palette and font architecture, as well as guidelines for usage and placement.