BRAND IDENTITY

We design iconic brand identities that our clients proudly showcase, share, and wear.

Brand identity is your visual signature—and our sweet spot. Informed by your Brand DNA, we design a logo and mark, along with a tagline if needed. Your logo is the symbolic representation of your brand and the single most important graphic element. Naming conventions are explored when appropriate. Our brand identity work can also include the development of a brand architecture to present a cohesive organization comprising multiple companies and/or services. Our design process always includes the development of a color palette and font architecture, as well as guidelines for usage and placement.

Our work includes:

  • Logo Design and Variations

  • Color Palette Development

  • Typography System

  • Brand Pattern and Graphic Elements

  • Photography and Imagery Direction

  • Brand Guidelines Document

  • File Package for all Applications

  • Team Training on Brand Usage

Brand Transformations We Are Proud Of…..

We create logos that represent a brand’s DNA — a visual symbol of character, values, and unique brand position. As the single most important graphic element, our clients understand that a strong logo adds long-term value to a brand and facilitates connection with the right audience.

We love all of our projects, but brand identity is our sweet spot. 

Logo of a blue square with an abstract design next to the words 'Framework Construction Management' in gray text.
Logo for Framework Custom Builders, with a dark green background and white text.
A green and white logo with silhouettes of people doing various exercises, with the words 'Flex' and 'Hard Exercise Works'.
Logo with the text 'HEW FITNESS' on a dark background, with the 'O' in 'HEW' stylized as a star and a triangle base.
Silhouettes of people at a Greenwich town party with a sunset, birds, and waves in the background. Some people are holding a guitar, children are playing, and an adult is lifting a child.
Greenwich Town Party logo featuring a multicolored concentric circle target with a white guitar silhouette in the center on a dark blue background, with the text 'GREENWICH TOWN PARTY' in blue capital letters to the right.
Logo for Lake Waramaug Task Force, Inc., featuring a stylized blue W with a water droplet shape in the center and the organization name next to it.
Logo of Lake Waramaug Conservancy with abstract shapes of a moon, a blue leaf, and a green half circle on a light blue background.
Kivunim logo featuring interconnected arrows in red and blue forming a circular pattern with the word 'Kivunim' written in English and Hebrew below.
Graphic with the text 'KIVUNIM' on a dark blue background, with 'KIVU' in white and 'NIM' in orange.
Point Quest logo with colorful puzzle pieces and the text 'Point Quest'
Logo for Point Quest Group featuring a stylized eye with rays and a colorful half circle, accompanied by the text 'Point Quest Group' in dark blue.
Logo for Alisberg Parker Architects LLC featuring a decorative floral design and the company name with the tagline Architecture & Interior Design.
Logo for Alisberg Parker Architecture & Interior Design featuring a circular emblem with stylized letters 'A' and 'P', with the name and services written below, all on an orange background.
The word 'NAKED' in black letters on a white background.
The word 'naked' written in large white letters on a black background.
Research Foundation CUNY logo with large gray and blue 'RF' and blue and gray text.
Logo of Research Foundation CUNY with a blue background, white text, and a stylized
Quantix Commodities logo with geometric blue and gray symbol and navy blue text
Logo of Quantix Commodities featuring a stylized blue geometric icon and company name in white text on a dark blue background.

Brand Identity Case Studies

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