Rye Youth Council

Rye Youth Council engaged us for a brand refresh. For more than 50 years, this non-profit community organization has focused on the social, emotional, and mental health of young adults in Rye and the surrounding towns. Our objective was to create a new brand identity and website to help reintroduce RYC to the community it serves.

We began our project with a strategic intake among key staff, board members and counselors. We developed a Brand DNA that articulated the organization’s strengths and values, and defined its mission and vision. Informed by the Brand DNA, we designed a new logo, along with a tagline that reflects both the logo design and RYC’s mission. For the new website we designed, we crafted messaging to explain what they do and why, and also enables visitors to request counseling services, register for programs and events, become a supporter and more.