Rye Youth Council

Rye Youth Council is a non-profit community organization that promotes social-emotional development, strengthens resilience and supports the mental health of youth ages 5-22 in Rye, NY.

In honor of its 50th anniversary, RYC engaged us for a brand refresh. Our objective was to create a new brand identity and website to help reintroduce RYC to the community it serves. We began our project with a strategic intake among key staff, board members and counselors. We developed a Brand DNA that articulated the organization’s strengths and values, and defined its mission and vision. Informed by the Brand DNA, we designed a new logo, along with a tagline that reflects both the logo design and RYC’s mission. For the new website we designed, we crafted messaging to explain what they do and why, and also enables visitors to request counseling services, learn about school programs, register for events, become a supporter and more. 

PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Website Design
Asset Design

Group of young people gathered together holding a banner that reads 'RYE YOUTH COUNCIL' with the slogan 'Open Hearts. Healthy Minds.' and wearing matching navy and blue clothing, standing indoors with balloons in the background.
Business card for Rye Youth Council with contact information and logo, placed on a matching blue envelope.
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Three young girls wearing white Rye Youth Council Rainbow Run t-shirts and colorful winter hats and gloves, standing outdoors on a sunny day with fall foliage in the background.
Brand guidelines document for Rye Youth Council featuring color palettes, typography, logo, and program information.
Two people standing in front of a backdrop with the logos of Rye Youth Council and RYC. The woman on the left has blonde hair, is smiling, and wearing a floral dress with a black leather jacket. The man on the right has short gray hair, is smiling, a
Group of people posing for a photo at a Rye Youth Council event, standing in front of a branded backdrop with the Rye Youth Council logo, in a room with elegant decor and lighting.
Collection of logos and branding materials for Rye Youth Council with themes of mental health, open hearts, and healthy minds, featuring abstract and geometric designs with blue, yellow, and pink color schemes, along with a paragraph of placeholder text.
A group of young women sitting on a cushioned window seat and chairs, listening to a woman speaking in a library with bookshelves filled with manga or graphic novels.
Smartphone displaying the Instagram profile of Rye Youth Council with profile picture, followed by posts and stories.