Rye Youth Council

Non-profit community organization that promotes social-emotional development, strengthens resilience and supports the mental health of youth ages 5-22 in Rye, NY

In honor of its 50th anniversary, RYC engaged us for a brand refresh. Our objective was to create a new brand identity and website to help reintroduce RYC to the community it serves. We began our project with a strategic intake among key staff, board members and counselors. We developed a Brand DNA that articulated the organization’s strengths and values, and defined its mission and vision. Informed by the Brand DNA, we designed a new logo, along with a tagline that reflects both the logo design and RYC’s mission. For the new website we designed, we crafted messaging to explain what they do and why, and also enables visitors to request counseling services, learn about school programs, register for events, become a supporter and more. 

PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Website Design
Asset Design

A large group of children and adults gathered outdoors on a brick path and grassy area with a tree in the background, posing for a group photo with a logo featuring stylized white shapes and the letters 'RYC' in the center.
Green background with white text stating "We believe that every child will benefit from a focus on mental well-being."
Image showing uppercase and lowercase alphabet letters in blue on a yellow background.
People gathered at a table with informational material, outdoors in autumn, for the LYRM Youth Council, with trees in fall foliage and cars in the background.
Table with Rye Youth Council promotional materials, colorful wristbands, pens, and inspirational cards with messages like 'You Can', 'You Matter', and 'Nothing is Impossible.'
White water bottle with blue lid and strap, branding for Rye Youth Council
A group of young women sitting on a cushioned window seat and chairs, listening to a woman speaking in a library with bookshelves filled with manga or graphic novels.
Smartphone displaying the Instagram profile of Rye Youth Council with profile picture, followed by posts and stories.
Two printed informational flyers on a light-colored table with sunlight and shadow. The blue flyer promotes the RYCC Youth Council, featuring bullet points with information in yellow checkmark icons. The white flyer contains a message to friends, with a photograph of a large group of children in a library at the top. The flyers discuss youth mental health, programs, and support services, and are signed by event organizers.