The Modigliani Initiative

Independent research organization dedicated to supporting the legacy of artist Amedeo Modigliani, by maintaining a state-of-the-art database, conducting provenance research and promoting scholarly analysis of his works. 

The organization’s founders approached us as they embarked on the launch of their non-profit, created to lead and engage the arts community in the exploration and dissemination of all knowledge related to Modigliani. Our scope of work included the creation of a brand identity and website, as well as asset design.

We conducted stakeholder interviews with the organization’s founders, both of whom are highly credentialed art scholars and researchers; and we developed a Brand DNA that articulated the organization’s mission, values, strategy and vision for the future. This work enabled us to position TMI as a collaborative platform for examining and documenting the life of the artist, his work, and his artistic milieu. The logo mark we designed was a nod to the artist’s unique signature, coupled with his signature style of portraying eyes of his portrait models. We designed the website to serve as a centralized and publicly accessible resource, reflecting TMI’s mission, and we designed business cards and a digital newsletter template to align all materials with the new brand.

PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Website Design
Asset Design

Black and white photo of a young man in a casual shirt and scarf, squatting with one knee on the ground, looking at the camera.
Logo of the Modigliani Initiative with the text 'the Modigliani Initiative' in a minimalist font.
A stylized graphic of an eye with a teardrop shape in the center, set against a background divided into a blue upper part and a darker blue lower part.
Painting of a woman with long dark hair, wearing a light blue dress with a cross necklace, sitting with her hands clasped. The painting is propped against a wall, next to a large dark brown vase with dried pampas grass and a rattan table with magazin
Image showing the alphabet in uppercase and lowercase letters on a blue background.
Text on a white background reads 'Research. Preserve. Inspire.' in large blue font.
A dark blue mug with a minimalist eye design in white, sitting on a wooden surface with a blurred natural background.
Two blue conference name badges with lanyards, featuring photos of women named Leslie and Julia, with the text "Founders and Boards" and the logo of the MoGalan Initiative.
Abstract design with horizontal bands in shades of blue and black.
A portrait of a woman with glasses and brown hair, possibly from an art museum, displayed on a stand against a plain white wall.
Laptop on a white desk displaying a website about the Modigliani Initiative, with a potted plant hanging next to it and a empty cup and saucer on the left.