The Greenwich Town Party unites a large and diverse town with an all-day event that celebrates the strength of our community — featuring artists such as Eric Clapton, James Taylor, and Paul Simon. GTP initially hired CSB in 2014 to do a complete rebranding exercise, including a new logo, messaging, website and marketing efforts. We remain the sole creative agency managing all aspects of the event, marketing and communications.

OBJECTIVE:

Redesign an event to embody its mission of uniting a community.