Framework Custom Builders

Builders of custom luxury homes in NY and CT with a commitment to meticulous planning, communication, design and craftsmanship.

We worked closely with the founders to evolve their brand positioning and provide an upgraded online presence as their construction business began to grow. Our Brand DNA process gave us clear insights into the team’s experience and distinct approach to their work. This enabled us to elevate their visual and verbal identity… beginning with the evolution of the company name from Construction Management to Custom Builders. Our scope of work also included a refreshed brand identity, new website and marketing materials. Their new logo, font architecture, design and messaging all reflect their incredible craftsmanship, meticulous attention to detail and dedication to their process.

PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Website Design
Asset Design

A covered porch with wooden beams and a chair, overlooking a scenic view of trees and rolling hills under a clear sky.
Brochure for Framework Custom Builders featuring images of a mountain view, interior home spaces, and portraits of founders Stephen Talaber and Peter.
Modern kitchen and living room with a beige sofa, wooden flooring, a kitchen island with barstools, and a sliding barn door in a home.
Text on a light blue background stating, 'We build custom luxury homes with a commitment to meticulous planning, communication, and craftsmanship.'
A stone building with double glass doors and four windows, two on each side, with outdoor lanterns on either side of the door. The building is set in a lush, green wooded area with trees in the background. There is a patio with large stone tiles, a pool in the foreground, and sunglasses and a sun lounger with an umbrella on the left side.
Modern staircase with wooden steps and black railing, pendant lights hanging overhead, and decorative vases on a wooden table next to a brick wall.
A luxurious stone pool house with double glass doors, outdoor lighting, potted plants, and a surrounding patio with lounge chairs and umbrellas, set against a backdrop of lush green trees.
Close-up of a navy blue vest with a logo for "Framework Custom Builders" on the chest.
A color palette grid with six squares in brown, light blue, darker blue, dark green, medium green, and muted gray.
Display of uppercase and lowercase alphabet letters in a modern, minimalist font on a dark green background.
Green stainless steel water bottle with black cap, white geometric logo, and the text 'FRAMEWORK CUSTOM BUILDERS' at the bottom.
Screenshot of a website homepage for a custom builders company named Framework Custom Builders. The page features a navigation menu with links to Gallery, Services, About, and Contact. There is a quote in the center that reads: "The better we run a project behind the scenes, the better the outcome and experience will be for our client." attributed to Stephen & Peter. The lower part of the screen shows images of a modern kitchen interior with wooden cabinets and pendant lighting.