Point Quest Group

Leading national provider of special education services, with 360 school districts supporting 38,000+ students ages 3-22 across the US with in-district services, non-public school programs, as well as expert staff and partner companies.

We were honored to shepherd Point Quest Group through a major rebranding project that included a new brand identity, website and the design of new brand materials. 

Our brand DNA process enabled us to present this organization as the premier provider of special education services—with the three key pillars of business, including comprehensive services and staff for school districts nationwide, non-public school offerings and a growing network of like-minded companies. We were also able to support the company’s recruiting efforts by presenting its unique culture and growth opportunities through testimonials and custom videography. Our work included a new brand identity, compelling new website, custom photography and videography, asset design and messaging.

PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Website Design
Asset Design

A brand style guide with color palettes, logo, font, and mission and vision statements for Point Quest Group.
White T-shirt with Point Quest Group logo on the chest, featuring a stylized sun and landscape design on a blue background.
Colorful abstract geometric pattern with blocks of blue, green, yellow, white, light blue, and dark blue
White coffee mug with a logo and text for Point Quest Group, set against a yellow background.
Business cards and flyers for Point Quest Group on a yellow background, displaying the company's logo, contact information, and placeholders for name and title.
A young boy having a conversation with two smiling women, one with blonde hair and one with gray hair, in a classroom decorated with colorful ocean-themed posters.
A young girl with straight black hair reading a colorful children's book at a table in a classroom, with an adult and other children in the background.
Sign on a brick building reads 'Point Quest Group' with a colorful logo of a stylized sun or star and green, blue, and yellow circles.
Two women smiling and interacting, one with glasses and long brown hair, the other with dark curly hair, in a professional setting with a text overlay about supporting students through personalized services and academic support.
Stack of business cards for Tom Cruise, a speech therapist, showing contact information and the Quest Group logo.
A motivational quote on a yellow background saying, "We provide the personalized support every student needs to be successful in the classroom and in life."
Abstract logo with sun and rainbow motifs, featuring blue, green, and yellow colors, on a light background.
Tri-fold brochure for Point Quest Group, a provider of special education services, with images of smiling children and logos of associated companies.
Map of the United States showing Point Quest Group's locations in 19 states, highlighted in yellow, with a list of states on the right. The background shows children playing with toys.
A hallway with a mural on the wall that says 'Break Through to Excellence' in colorful letters. A girl is standing near a bulletin board.

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