Waveny House

Historic 1912 Tudor mansion on 300 acres in New Canaan, CT that serves as a premier wedding and event venue with grand halls, walled garden, and picturesque grounds. 

The Town of New Canaan engaged Case Study on a comprehensive project to support the revitalization of this historic landmark. The objective of our partnership was to provide guidance and clarity for the Brand DNA of Waveny House, and strategic guidelines to help drive engagement, build community and ultimately return on investments in the house and its property for the Town of New Canaan. Our Brand DNA work provided the necessary foundation for strategic planning and budgeting, and set the stage for a first-ever Waveny House brand identity and website. We believed the house deserved a logo reflecting the values of the community, its culture and vitality, while also giving a nod to its heritage as an historic landmark. The website was an opportunity to give the house its due by creating a dedicated platform to tell its unique story and showcase it as an amazing venue for both weddings and community events. At every stage, our goal was to deliver work that was worthy of the ‘crown jewel of New Canaan.’

PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Website Design
Asset Design

An elegant and minimalist webpage about Waveny House, built in 1912 for the Lewis Lapham family, located in New Canaan, Connecticut. The page features a light-colored floral graphic on the left and a description emphasizing the property's architectural and natural beauty.
A wedding party standing outdoors on stone steps in front of a red brick building with trees and greenery around, with sunlight filtering through the trees.
Wedding invitation with floral border, featuring a watercolor illustration of a historic brick building with a garden and trees.
A white napkin with a blue circular logo reading 'WAVENY HOUSE' on a white tablecloth with blue ribbon pattern, next to a white lace-edged plate.
Elegant table setting with a white plate, gold cutlery, clear glasses, a lit candle, and a white napkin on a white tablecloth, with a card reading 'WAVENY HOUSE' placed underneath the plate.
Decorative metal spiral design on a glass window with a brick wall behind.
Close-up of a light blue glass of beer on a wooden table, with a blurred bar interior in the background.
A display of the alphabet in uppercase and lowercase, in a serif font, on a light blue background.
Stone entrance pillar with a bronze plaque reading 'Waveny House, Established 1912' and a decorative urn on top, adjacent to greenery and streetlights in a park-like setting.
Two white envelopes with printed logos from Wavey House, one with an address in New Canaan, Connecticut, on a light background.
Framed photograph of a bride holding a bouquet of white flowers, with part of her white wedding dress visible, mounted on a white wall.

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