8 Track Band

8-piece classic rock band performing 1970s hits at venues across the NY Metropolitan Area.

This locally renowned group (formerly Cougar Magnet), approached us for a rebranding project to support the introduction of the band under its new name. Our goal was to help launch the new 8Track Band by creating a logo that felt modern, with a classic vibe. The logo we designed incorporated a mark that was both playful and iconic. The new website provides a dynamic showcase for the band’s music and a platform for announcing upcoming shows. To further reinforce the band’s new brand, we also selected accompanying fonts and developed a new color palette to be featured across the website and on all band merchandise.

PROJECT SCOPE
Logo Design
Brand Identity
Website Design
Asset Design

A yellow octopus with extended tentacles and the word '8TRACK' in multicolored, distressed font below it on a black background.
Two guitar picks, one black and one pink, with a white octopus design and the text '8 TRACK' on each, resting on a red surface.
Black hoodie with an embroidered octopus and colorful text that reads '8TRACK BAND' on a red background.
Light blue hoodie with a large graphic of an octopus on the back and multicolored text that reads '8 TRACK BAND'.
A smartphone displaying a concert photo with a band performing on stage, colorful lighting, and the website menu options at the top.

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