8 Track Band

8 Track Band is an 8-piece classic rock band performing 1970s hits at venues across the NY Metropolitan Area.

This locally renowned group (formerly Cougar Magnet), approached us for a rebranding project to support the introduction of the band under its new name. Our goal was to help launch the new 8 Track Band by creating a logo that felt modern, with a classic vibe. The logo we designed incorporated a mark that was both playful and iconic. The new website provides a dynamic showcase for the band’s music and a platform for announcing upcoming shows. To further reinforce the band’s new brand, we also selected accompanying fonts and developed a new color palette to be featured across the website and on all band merchandise.

PROJECT SCOPE
Logo Design
Brand Identity
Website Design
Asset Design

A yellow octopus with extended tentacles and the word '8TRACK' in multicolored, distressed font below it on a black background.
Two guitar picks, one black and one pink, with a white octopus design and the text '8 TRACK' on each, resting on a red surface.
Black hoodie with an embroidered octopus and colorful text that reads '8TRACK BAND' on a red background.
A live band performing on stage with guitarists, a saxophonist, and a singer, in a dimly lit venue with purple lighting and a brick wall background.
Light blue hoodie with a large graphic of an octopus on the back and multicolored text that reads '8 TRACK BAND'.
A smartphone displaying a concert photo with a band performing on stage, colorful lighting, and the website menu options at the top.

Recent Work

  • Church dome with religious frescoes depicting biblical scenes and figures, with a blue circle and orange text reading 'KIVU' superimposed in the center.

    Kivunim Institute

    →
  • new brand identity, website and the design of new brand materials. for Point Quest Group

    Point Quest Group

    →
  • Brochure for Framework Custom Builders featuring images of interior and exterior home designs, a founder profile, and a scenic outdoor view with mountains.

    Framework Custom Builders

    →
  • A wedding party standing on steps outside a large brick and stone building during daytime. The group includes bridesmaids in black and groomsmen in tuxedos with bow ties. The bride and groom are at the center, with the bride in a white wedding gown holding a bouquet, and the groom in a black tuxedo. There are trees and greenery surrounding the scene, and chairs are arranged on the steps behind them.

    Waveny House

    →
  • Laptop displaying a website with a blue background and white text about a case study on family and founder-owned businesses, on a dark background.

    See All Case Studies

    →