Amici Dei Vini

We partnered with the owners on the launch of this shop, beginning work as soon as the lease was signed. We visited the space before renovations began to hear the owners’ vision for the business, and drafted inspiration boards for the interior. Our scope of work included a naming exploration, as well as a brand identity reflective of the owner’s Italian heritage & wine expertise, and intention to be a treasured neighborhood destination for thoughtfully curated wines & spirits. We consulted on and designed exterior signage, as well as interior design from light fixtures to layout. We hosted a photo shoot and created all store assets, including business cards & gift packaging. We also provided direction on a calendar of retail promotions and crafted a runway of social media concepts & messaging.