Amici Dei Vini

Amici Dei Vini (now Scarsdale Wine & Spirits) is a wine and spirits destination in Scarsdale, NY with a fresh, modern aesthetic, expert staff and a curated selection of everyday wines, premium vintages & hard-to-find spirits. 

We partnered with the owners on the launch of this shop, beginning work as soon as the lease was signed. We visited the space before renovations began to hear the owners’ vision for the business, and drafted inspiration boards for the interior.

 Our scope of work included a naming exploration, as well as a brand identity reflective of the owner’s Italian heritage & wine expertise, and intention to be a treasured neighborhood destination for thoughtfully curated wines & spirits. We consulted on and designed exterior signage, as well as interior design from light fixtures to layout. We hosted a photo shoot and created all store assets, including business cards & gift packaging. We also provided direction on a calendar of retail promotions and crafted a runway of social media concepts & messaging.

PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Website Design
Asset Design

A metal sign on a brick wall reading "AMICI DEI VINI Wine & Spirits".
A chalkboard sign with a green frame on a sidewalk in front of a store. The sign advertises AMICI DEL VINO, offering wine and spirits, with hours from 10 AM to 7:30 PM Monday to Saturday and 11 AM to 4:30 PM on Sundays. It also includes a note to fol
Two tall wine and spirits gift bags, one dark blue and one dark brown, with silver handles and the words 'Amici del Vini' on the front.
Two Italian wine tasting pamphlets titled 'Amici Dei Vini' suspended above a reflective green surface, with faint sketch illustrations of a vineyard or winery in the background.
Gold embossed text on light green background displaying "AMICI" with smaller text "DEI VINI" underneath and cursive "Wine & Spirits" at the bottom, with a faint cityscape illustration in the background.
Close-up of a textured white paper with gold embossed text reading 'Aging Dei Vini' and smaller text below saying 'Wine & Spirits'
Multiple green business cards with embossed and metallic gold and silver text reading 'AMICI DEL VINI' and 'Wine & Spirits'.
A roll of custom printed paper with a repeating green logo and text that says 'AMICI DELLA VALLE' on a white background.
A man with a bald head and beard, wearing a red checkered shirt and a black apron with "Amici Dei Vini" embroidered on it, standing in front of shelves filled with bottles of wine in a store.
A woman with shoulder-length, wavy, light brown hair smiling and holding a glass of wine in a cafe or wine shop. There are three bottles of rosé wine and another glass of wine on the marble counter in front of her, with pink orchids and potted plants
Wooden shelves stocked with various bottles of alcohol, including vodka, gin, tequila, and cordials, organized in rows with visible price tags.
Bottles of flavored wine on a small table with a blackboard sign displaying a quote about wine.

Recent Work

  • Interior of a church with ancient Christian frescoes on the ceiling depicting biblical scenes and figures, with a large blue circle in the center and "KIVU" written in orange.

    Kivunim Institute

    →
  • new brand identity, website and the design of new brand materials. for Point Quest Group

    Point Quest Group

    →
  • Brochure or presentation material for Framework Custom Builders, featuring their approach, founders, and interior home images with scenic outdoor views, wooden furniture, and modern kitchen designs.

    Framework Custom Builders

    →
  • A wedding party outdoors on a staircase in front of a large brick building, with men in tuxedos and women in black dresses holding bouquets, and a bride and groom in the center.

    Waveny House

    →
  • Laptop displaying a website about family and founder-owned businesses with a dark background.

    See All Case Studies

    →