At Home in Greenwich

At Home in Greenwich is a membership-based organization that supports and empowers older adults to live independently by providing household assistance, healthcare coordination, transportation and social connections. With unwavering commitment, respect, optimism and humor, At Home aims to form meaningful connections … and build a strong, supportive community of older neighbors within the town.

We had the privilege of partnering with this non-profit that enables adults (50+) to live at home independently,, safely and with confidence. Our charge was to revitalize its positioning and help extend its recognition & appeal to a broader audience in the community. We created a modern new brand identity and website designed to engage and connect with current and prospective members, family, volunteers and potential donors. We streamlined their messaging and articulated their values. The website was designed to  authentically reflect the organization’s mission to build a strong, supportive community of aging neighbors who are empowered to thrive as they navigate growing older.

PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Website Design
Asset Design

Collection of branded office supplies and stationery for At Home in Greenwich, including letterhead, envelopes, business cards, a tablet, pens, paper clips, and a nameplate, arranged on a beige surface with shadows.
  • Solid pink background with no discernible objects or features.

    Empowered to Thrive.

    We support and empower older adults to live independently in their preferred environment, safely and with confidence.

  • Solid pink background with no objects or distinct features.

    Live happily and independently, with confidence.

    We offer a carefully curated mix of resources, services and events designed to keep members connected, inspired and active.

  • Solid pink background with no distinctive features or objects.

    Our Mission

    To support a diverse community of aging adults living at home by providing trusted resources and services, enrichment opportunities and social connections.

Logo for At Home in Greenwich featuring a stylized house with the initials AH and the text 'At Home in Greenwich'.
Two women serving food in a kitchen, one wearing an apron with a red and black pattern, smiling and holding a spatula, in front of trays of baked lasagna or casserole dishes.

Live Happily, Independently, and With Confidence

At Home focuses on quality of life and takes a unique, holistic approach to aging in place with a carefully curated mix of resources, services and events that keep members connected, inspired and active. We created a modern new brand identity and website designed to engage and connect with current and prospective members, family, volunteers and potential donors.

LAUNCH SITE
Group of people holding a banner that reads 'AtHome in Greenwich' at an outdoor event on a sunny day, some wearing colorful feather boas.

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