Becker Chicaiza

We relished the opportunity to create a new brand identity for this international luxury brand. Through our Brand DNA process, we worked closely with the salon’s founder and namesake to understand his background, experience, creative vision, and intentions for the future. We designed a logo that is both contemporary and luxe, and gives the brand a strong visual identity recognizable across the US, Europe and beyond. We also designed the packaging for Becker’s innovative, plant-based product line. We set out to design a collection clients would notice and covet, with packaging as beautiful and sophisticated as the product formulas themselves.