Brightstar Capital Partners

Brightstar Capital Partners is a middle-market private equity firm with $5B+ AUM, focused on the business services, industrials, consumer, and government services & technology sectors. 

At the outset of our project, we carefully studied this firm and its approach: investing capital, deep operating experience and an extensive relationship network to build businesses that matter. Our scope of work included the creation of a brand identity, website, asset design, corporate signage and SEO.  Informed by our comprehensive study of the company and its key stakeholders, we designed a custom logo mark reflective of the organization’s complete interconnectedness. Our website content and design were created to reflect Brightstar’s hands-on approach to pursuing opportunities where they can maximize prospects, partnership and profit to achieve the next level of growth and value.

PROJECT SCOPE
Brand Strategy & DNA Strategic Positioning
Logo Design & Brand Identity
Website Design & SEO
Presentation Design
Corporate Signage

Brightstar Capital Partners logo with a geometric star design on the left and the text 'BRIGHTSTAR CAPITAL PARTNERS' on the right.
Empty modern conference room with glass walls, chairs, and a white table, overlaid with a blue graphic of a neural network.
A white tote bag with navy straps, a clear water bottle with a black lid, a white cap, and a blue cap, all with the BrightStar Capital Partners logo.
Business cards for Brightstar Capital Partners featuring a geometric logo and contact information for Andrew Weinberg, set against a background with shades of blue and white.
Three posters on a white brick wall promoting BrightStar Capital Partners, featuring people in business and industrial settings with captions about relationships, operational expertise, and partnerships.
Businessmeeting with a diverse group of professionals sitting around a conference table engaged in discussion.
Digital advertisement poster for Brightstar Capital Partners on a subway platform. The poster features the company logo and a message about investing in relationships before companies, emphasizing their focus on capital, experience, and shared purpos
Two white walls with framed logos of Brightstar Capital Partners, featuring a blue geometric star-like symbol and text in navy blue.
Open brand guideline presentation slides for Brightstar Capital Partners, showing a logo, color palette with Pantone codes, and typography options, on a blue gradient background.

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