Case Study Capital Partners

Case Study Capital Partners is a private equity firm that partners with family and founder-owned businesses in the services and industrials sectors, investing $25-100 million of equity per platform.

We helped launch this new private equity firm with a brand identity, new website and sales materials. We conducted stakeholder interviews with the founding partners and our insights enabled us to craft messaging that articulated the firm’s reason for being, value proposition and intentions for the future. We designed a logo worthy of the founder’s vision for the business and its team, and a website that offers clear insights into the firm’s approach, the team’s expertise, and values that fuel how they will operate. Our scope of work also included the design of a firm overview, a presentation and business cards.

PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Website Design
Asset Design

brand identity design Connecticut
An iPad lying on top of a closed MacBook, displaying a website with the title 'What Sets Us Apart' and sections about guiding principles and trust.
Screenshot of a corporate website homepage for Case Study Capital Partners featuring a group of engineers in safety gear and a large metal pipe welding scene.
Homepage of a website for Case Study Capital Partners, featuring sections about their services, team, and philosophy for family and founder-owned businesses, with images of construction workers and a business meeting.
A navy blue baseball cap with yellow and white embroidered logo and text that reads "CASE STUDY CAPITAL PARTNERS."
A clear acrylic sign on a light gray wall displaying the logo and text for a case study by Capital Partners. The logo consists of a yellow stylized symbol, and the text reads 'CASE STUDY' with smaller words below 'CAPITAL PARTNERS.'
A sign for Case Study Capital Partners with the slogan 'Reimagining What's Possible for Family and Founder-Owned Businesses' on a building exterior.
A white golf ball with the logo of Capita Partners in yellow and the words "CASE STUDY" and "CAPITAL PARTNERS" in black and navy blue text.
A navy blue 2025 planner with a yellow band and logo, white elastic band, and white ribbon bookmark.
A man wearing glasses and a white safety helmet is speaking to a group of workers in a warehouse or industrial setting, with shelves and materials in the background.

Recent Work

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  • Laptop displaying a website for a private equity firm, with the headline reimagining what's possible for family and founder-owned businesses.

    See All Case Studies

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