Case Study Capital Partners

We helped launch this new private equity firm with a brand identity, new website and sales materials.

We conducted stakeholder interviews with the founding partners and our insights enabled us to craft messaging that articulated the firm’s reason for being, value proposition and intentions for the future. We designed a logo worthy of the founder’s vision for the business and its team, and a website that offers clear insights into the firm’s approach, the team’s expertise, and values that fuel how they will operate. Our scope of work also included the design of a firm overview, a presentation and business cards.

ABOUT
A private equity firm that partners with family and founder-owned businesses in the services and industrials sectors, investing $25-100 million of equity per platform.

PROJECT SCOPE
Brand DNA
Messaging
Logo Design and Brand Identity
Website Design
Asset Design