Core Burn Pilates

Core Burn is a boutique pilates studio offering Classical and Contemporary Pilates instruction at 15 locations in CT, NY and NC.

We were invited to help introduce and connect this studio to Fairfield County & Westchester County. Our objective was to support their mission of bringing the impact of pilates to all in the community - helping people to become longer, leaner and stronger in the process. We designed a new brand identity integrating the brand’s signature yellow. We also created a website designed so visitors can find their local studio, meet instructors and book classes quickly and easily. We used custom photography to showcase Core Burn’s clean, modern, light-filled studios and to reflect its work toward developing mind/body connections in both individual and class settings.

PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Asset Design

Core Burn Pilates logo with a stylized yellow numeral 66 above the text.
Fitness studio with Pilates reformer machines, clothing racks, and brick walls with large windows and a chandelier.
A black baseball cap with a yellow logo and yellow text on the side reading "CP BURN PILATES" on a yellow background.
Black sleeveless athletic shirt with a yellow logo resembling a stylized bicycle gear and chain link on the front.
A young woman practicing Pilates on a reformer machine with an instructor and another woman observing in a bright room.
Two women practicing Pilates on a reformer machine in a bright studio, one lying sideways with her arms raised, the other assisting.
Women exercising on Pilates reformer machines in a fitness studio
Exterior view of a brick building with large arch windows and a sign that reads 'Core Burn Pilates Yoga.' There are fall decorations including pumpkins, dried cornstalks, and flowers outside.
A gray duffle bag with black straps and a phone pocket, featuring the Core Burn Pilates logo on a yellow background.
A rolled-up yoga mat with a black and yellow pattern and the brand name 'Core Burn 79th Street' printed on it, placed on a yellow surface with a matching yoga mat nearby.

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