Generation Impact

Philanthropy education program for high school girls in Fairfield County to learn about the need in the community, and collaborate to award an annual $10,000 grant to one exceptional youth-serving local non-profit.

After a full year of planning, and inspired by the women’s collective giving circle Impact Fairfield County, we launched this program in 2019. We developed a Brand DNA that simply and strongly articulates our program’s mission and purpose, and identifies the values & characteristics of its membership. We created a brand identity and website, as well as marketing & event materials. The logo signifies Generation Impact as a program of Impact, reflective of the exponential power of girls giving. The website is a platform for showcasing the program and driving membership. Our work on this program is comprehensive and ongoing: in addition to overseeing all program operations and events, we manage all communications and design all assets for each new grant cycle.

PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Website Design
Asset Design

A mathematical graphic showing that $100 multiplied by 100 girls equals $10,000, illustrating the exponential power of girls giving.
Close-up of a laptop with a sticker that reads 'generation impact FAIRFIELD COUNTY' and has a pink circular abstract graphic.
Pink flyers with a network of connected dots and the website generationimpactfc.org, partially visible behind a white folded paper with the Generation Impact logo.
Two teenage girls with long brown hair smiling, wearing navy blue t-shirts with white floral designs and text about impact. They are outside in front of a glass door with reflections of trees and buildings.
Two young women wearing navy blue shirts with a pink circular logo and the words "generation impact" are smiling and signing papers on a pink table. There are pink and blue balloons on the right side and colorful markers on the table.