Generation Impact

Generation Impact is a philanthropy education program for high school girls in Fairfield County to learn about the need in the community, and collaborate to award an annual $10,000 grant to one exceptional youth-serving local non-profit.

After a full year of planning, and inspired by the women’s collective giving circle Impact Fairfield County, we launched this program in 2019. We developed a Brand DNA that simply and strongly articulates our program’s mission and purpose, and identifies the values & characteristics of its membership. We created a brand identity and website, as well as marketing & event materials. The logo signifies Generation Impact as a program of Impact, reflective of the exponential power of girls giving. The website is a platform for showcasing the program and driving membership. Our work on this program is comprehensive and ongoing: in addition to overseeing all program operations and events, we manage all communications and design all assets for each new grant cycle.

PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Website Design
Asset Design

A mathematical graphic showing that $100 multiplied by 100 girls equals $10,000, illustrating the exponential power of girls giving.
Group of girls participating in community activities at a Generation Impact event, with banners, boxes, and a presentation screen.
Close-up of a laptop with a sticker that reads 'generation impact FAIRFIELD COUNTY' and has a pink circular abstract graphic.
Pink flyers with a network of connected dots and the website generationimpactfc.org, partially visible behind a white folded paper with the Generation Impact logo.
Two teenage girls with long brown hair smiling, wearing navy blue t-shirts with white floral designs and text about impact. They are outside in front of a glass door with reflections of trees and buildings.
Two young women wearing navy blue shirts with a pink circular logo and the words "generation impact" are smiling and signing papers on a pink table. There are pink and blue balloons on the right side and colorful markers on the table.

Recent Work

  • Interior of an Eastern Orthodox church with a painted dome depicting Jesus Christ ascending to heaven surrounded by angels, saints, and religious figures. The church features icons and chandeliers.

    Kivunim Institute

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  • new brand identity, website and the design of new brand materials. for Point Quest Group

    Point Quest Group

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  • A marketing brochure for a custom home building company, featuring images of modern interiors and scenic outdoor views, with sections about the company's approach, founders, and project photos.

    Framework Custom Builders

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  • A wedding party poses outdoors on steps in front of a large brick house with trees around, under bright sunlight.

    Waveny House

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  • A laptop on a black table displays a website for Capita Partners with a blue background, white text, and a yellow call-to-action button, set against a dark background.

    See All Case Studies

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