Greenwich Dance Studio

Comprehensive dance instruction in ballet, pointe, modern, contemporary, lyrical, jazz, and hip-hop for students from kindergarten through adults in Greenwich, Connecticut.

We were thrilled to work with this iconic local woman-owned business. We loved the idea of creating a website that showcased the studio, its founder (we’re big fans!), and the business overall, which has taught, mentored and contributed to the Greenwich community for the past two decades. We wanted the new website to be visual, dynamic and easy to navigate. A picture’s worth a thousand words, so we put photography and video center stage. We refreshed the brand identity with a new color palette and created a navigation that allows visitors to find / do what they need very quickly: register for classes, see performance photos and videos, learn more, and contact the studio. Anchoring the homepage are testimonials from students, whose words speak volumes.

PROJECT SCOPE
Brand DNA
Messaging
Website Design
Asset Design

Website homepage for Greenwich Dance Studio showing a female dancer on the beach in a white dress, with the tagline "We Nurture Great Dancers."
A color palette and typography style guide for Greenwich Dance Studio, featuring web colors with their hex codes, font styles for headlines and body text, displayed on a computer screen with a light gray background.
A young woman standing barefoot on a sandy beach near tall green grass, wearing a navy blue top with lace details and a white skirt, with her dark brown hair flowing in the wind.
Woman doing a handstand on the beach near the ocean, wearing a black dress.
A young woman jumping in the air on a beach at sunset, with arms stretched out and hair flowing.
A woman in a white dress dancing on a circular surface outdoors near a river with greenery and trees in the background.