GTP.jpeg

Greenwich Town Party

The GTP is an annual all-day music festival for a crowd of 8,000 in Greenwich, CT; created to bring town residents and employees together to celebrate the strength of the community.

For 12 years, we were beyond proud to be the creative agency of record for this beloved community event that has featured epic performances by Billy Joel, Eric Clapton, The Eagles, Zac Brown Band, James Taylor, Paul Simon and more. Our work on GTP was comprehensive. We designed a brand identity that represents the core values of the event — come together, participate, celebrate, community. We oversaw all communications, incl. all messaging, asset design, website, photography, advertising, signage, ticketing and auction promotion. We worked with caterers, local restaurants, volunteers, production vendors and emergency services. We also supported fundraising and development with messaging, marketing and asset design. All aspects of our work supported the core tenets of the GTP and our efforts played a key role in this special community celebration.

PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Website Design
Event Marketing
Asset Design
Social Media
Ticketing

Logo for Greenwich Town Party featuring a multicolored target with a white guitar icon and black strings, next to bold white text that reads 'Greenwich Town Party'.
Colorful fabric wristbands with '2025' and 'GLOBAL' printed on them, arranged on a white background.
Colorful race bibs and wristbands with '2025' and 'WorkPass' printed on them, scattered on a table.
Colorful event badges for the Greenwich Town Party 2025 with text indicating sponsor and neighbor categories.
Three colorful event tickets for a neighborhood party at Roger Sherman Baldwin Park on May 24, 2025, from 10 AM to 10 PM, with a sponsor section in yellow, a neighbor section in pink, and a neighbor baby section in light pink.
ERIC CLAPTON
SANTANA AND BUDDY GUY
ZAC BROWN BAND
PRESERVATION HALL JAZZ BAND
Crowd attending a nighttime outdoor concert on a stage with bright lights and a band performing. The stage has a banner reading 'Greenwich Town Party' and the audience is cheering and taking photos.
Three women at an outdoor event, wearing matching white and blue shirts with colorful target logo, sunglasses, and event lanyards with yellow passes that read 'ALL ACCESS', smiling and posing together.
A woman and young girl at an outdoor event, both wearing colorful target-like face paint designs and matching t-shirts with target logos. The woman is wearing sunglasses, a straw hat, and holding a cold drink, while the girl is wearing a navy cap. Th
Sara and Matthew Allard
Close-up of a person's wrist with a blue lanyard that says 'GTP 2016' and 'UNITY.' The person is holding a ticket with a small red and green decoration attached.
Event tent with blue tablecloth-covered tables, white chairs, and a poster listing sponsors. Banners inside the tent display annual event lineups from 2011 to 2013.
Signage and banners at an event entrance, with signs indicating staff, vendor, and entrance, along with flags, trees, power lines, and traffic signals in the background.

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