Greenwich Town Party

For 12 years, we were beyond proud to be the creative agency of record for this beloved community event that has featured epic performances by Billy Joel, Eric Clapton, The Eagles, Zac Brown Band, James Taylor, Paul Simon and more. Our work on GTP was comprehensive. We designed a brand identity that represents the core values of the event — come together, participate, celebrate, community. We oversaw all communications, incl. all messaging, asset design, website, photography, advertising, signage, ticketing and auction promotion. We worked with caterers, local restaurants, volunteers, production vendors and emergency services. We also supported fundraising and development with messaging, marketing and asset design. All aspects of our work supported the core tenets of the GTP and our efforts played a key role in this special community celebration.