HEW FITNESS
Exploring expansion.
The founders of HEW, a Florida-based gym, engaged CSB as they embarked on an effort to expand their foothold from 20 franchise locations to 500. The team was aligned on all fronts, but needed our help to tell their story in a way that would connect with their intended audience.
Brand Strategy
Brand DNA
Strategic Positioning & Narrative
Logo Design & Brand Identity
Website Design & Development
HEW FITNESS
Seek strength.
Through our Brand DNA process, we uncovered HEW’s unique platform of Foundational Fitness, which builds physical, mental and spiritual strength. We created a comprehensive brand platform with strong mission, purpose and vision statements, along with the mantra ‘seek strength,’ to serve as a platform for all communications. We designed an iconic new brand identity that reflected the team’s vision and served as its new north star. We also developed a new website to introduce HEW to both consumers and prospective franchisees. In addition, CSB developed new brand guidelines, and provided guidance on interior design and merchandise.
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