ILS Capital Management

A request to refresh ILS Capital Management’s website evolved into an opportunity to rebrand a growing investment firm. Our goal was to develop a creative new way for ILS to present itself in a seemingly uncreative industry.

For this project, we learned about the reinsurance industry and conducted a focused series of interviews that gave us keen insights into the guiding principles of ILS’s founder, the core values of the ILS team, the strong relationships with its expansive network, and scrupulous client services. In addition to a new brand identity, we designed a website with clear and honest messaging (no industry jargon), and marketing assets to help the ILS team make & reinforce connections as their business continues to grow.

INDUSTRY
Finance

PROJECT SCOPE
Brand Strategy and DNA
Logo Design
Brand Identity
Website Design
Communication
Asset Design

Logo with a stylized geometric design resembling a dollar sign and the text 'LS Capital Management' arranged vertically.
Brochure or booklet cover with logo and text for ILS Capital Management, featuring the company's address and contact information.
Sign for ILS Capital Management mounted on a building, with a blue sky background.
A brochure from ILS Capital Management with a blue sky, clouds, and ocean background. It states, 'We look wider. We dig deeper. We take the long view.' The brochure includes descriptions of the company's investment strategies and lists locations in Hamilton, Greenwich, and London with clocks showing different times.
Name badge with a photograph of a man in a suit, displaying the name 'Thomas J. Libassi,' his title 'Co-Founder, Managing Partner,' and the company name 'ILS Capital Management.' The badge is attached to a blue lanyard.
A blue tote bag with a geometric design hanging on the back of a wooden chair in a modern kitchen setting.
Blue billboard advertisement for ILS Capital Management with the slogans 'We look wider. We dig deeper. We take the long view.' and contact information.