Logo of INDUS Realty Trust in shades of blue.

Indus Realty Trust

Fully integrated real estate business developing, acquiring, managing and leasing logistics properties with 14.7 million square feet of Class A assets across 8 states.

We had the opportunity to partner with this 100+ year old land management business as it transitioned to REIT status and implemented a focused new corporate strategy. Our charge was to support the company as it evolved to address 21st century market needs, engage investors and deliver value to shareholders. 

After a deep dive into its history and conversations with stakeholders, we defined and articulated the company’s modern-day mission, purpose and vision; and applied core values into strategic messaging around the company’s innovative property solutions, sustainable practices, trusted relationships and value creation for tenants, partners and investors. With this foundation, we explored and created a strong, modern new corporate name and brand identity, reflective of the company’s forward-looking strategic focus on industrial/warehouse properties and supply chain logistics needs. Our work also included the design of marketing materials to reflect the company’s new branding.

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PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Asset Design

Close-up of a black and white text logo reading 'NDUS' with a diagonal black stripe intersecting the letters
Sign on wall reading 'INDUS' above 'INDUS REALTY TRUST' with a reflective glass appearance and blue color.
Two white coffee mugs with blue text reading "INDUS" and smaller text "INDUS REALTY TRUST," set against a solid blue background. One mug is upright, and the other is lying on its side.
Stack of business cards with blue and white design, one card partially visible displaying contact information for Cate Blanchett at INDUS Realty Trust.
Brochure with aerial view of a warehouse and distribution center, detailing features and contact information.
Indoor scene featuring three digital advertising screens mounted on a gray marble wall next to an escalator, with a ceiling above. The screens display the logo and branding for INDUS Realty Trust and show images of industrial buildings and landscapes.

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