New Beauty & Wellness

INDUSTRY
Health & Wellness

PROJECT SCOPE
Brand Strategy
Logo Design & Brand Identity
Website Design
Communication
Signage
Photography

We loved having the opportunity to introduce this state-of-the-art luxury spa to an affluent Connecticut community. Our charge was to distinguish this luxury business in a saturated landscape.

We immersed ourselves in NB&W to truly understand the intentions for the business, the unique talents of the staff, and the curated treatments and services offered. Our engagement led to a complete rebranding. In addition to providing guidance and clarity for the business, we created branding that simultaneously reflects the company’s core philosophies and the client experience. Our work also included a naming exercise, a website with original photography, interior design, exterior signage, asset creation, email marketing, a brand ambassador program, event support and media outreach.

Black and white logo for a luxury spa named 'The New Beauty & Wellness'. The logo features a circular design with the initials 'n b & w' intertwined in the center, and the text 'State of the Art Luxury Spa' below.
Interior of a wellness or beauty store with a reception area, shelves with products, and a seating area, featuring women and staff engaged in conversations.
A light blue bar of soap with an embossed logo, a matching blue box with a circular logo, and a bundle of dried lavender on a wooden tray.
Website homepage for New Beauty & Wellness with a luxurious bathroom scene, a freestanding bathtub, potted plants, towels, and a wooden tray with bath amenities.
Display of skincare products on white shelves in a wellness store, with phrases like 'We Practice Integrated Wellness' and 'We Work in Harmony' on a gray sign above.
A white shopping bag with a blue logo and blue handles on a white display counter, filled with tan tissue paper, in a retail store with cosmetic products on shelves in the background and jewelry on the counter.
A white sign on a decorative post in a landscaped garden with green plants, near a building with white siding and stone accents.
Woman receiving a head massage in a spa or massage therapy setting, lying on a bed with a towel under her head, with a massage therapist's hands on her scalp.
A woman sitting on an exam chair in a medical office, talking to a healthcare professional who is standing next to her and smiling. The room has two windows, a small table with a plant, and a counter with decorative items.
A white bathtub with a faucet and water running, in a bathroom with mosaic tiled wall. A small silver table with a glass vase of white and green flowers, and a potted plant on a wall shelf. A laundry basket filled with white towels is in front of the

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