Parkman Healthcare Partners

Healthcare-focused hedge fund with approximately $1.2B AUM, specializing in small and mid-cap global healthcare equities. 

We’re excited by innovation in any industry - so we were thrilled to work on positioning and branding for the launch of Parkman Healthcare Partners. At its core, Parkman’s team is intellectually curious, disciplined and collaborative, with a rigorous, repeatable research process. Their firm was founded to seek innovations and opportunities globally across the many subsectors of health care. With these insights as our foundation, we dug into the life sciences category, studying other firms in the industry, reviewing news and announcements, and drawing context from like-minded industries. We designed a brand identity, website and investor presentation that authentically reflect the team’s values, unique approach and passion for discovering healthcare advancements with significant growth potential.

PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Website Design
Asset Design

Black and white logo for Parkman Healthcare Partners featuring a stylized deer head and the company name.
Five men in business casual attire having a meeting in a conference room with a large wooden table and large windows showing an outdoor view.
Branding style guide with logo, color palette, and typography details for Parkman Healthcare Partners. The guide shows logo variations, primary and secondary colors, and fonts with style specifications.
Laptop displaying a website for Parkman Healthcare Partners with the text "Protect and Grow" and a green abstract line design.

Recent Work

  • Kivunim Institute

  • new brand identity, website and the design of new brand materials. for Point Quest Group

    Point Quest Group

  • Framework Custom Builders

  • Waveny House

  • See All Case Studies