Perceptive Advisors

Perceptive Advisors is a private investment advisor with approximately $8.5B AUM, focused on identifying opportunities and directing financial resources toward the most promising technologies in modern healthcare.

This project gave us an opportunity to explore the intersection between financial investing and life sciences industry innovations. Our charge was to brand and showcase the company to potential healthcare innovators, investors and other key players within the financial industry.

We created a distinct logo to brand the firm within the biomedical investing space. Using original photography, striking visuals, and carefully crafted messaging, we also created a website that represents the company’s core values and purpose, infusing Perceptive’s team strengths and unique approach throughout. The end result is a comprehensive view of a company that can truly claim they’re bringing innovative concepts to reality, and improving lives in the process.

PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Website Design
Asset Design

Logo for Perceptive Advisors featuring a geometric network icon and the company name in white text on a black background.
Business stationery set including letterhead, business cards, envelope, and thumbtacks arranged on a light blue surface.
A USB flash drive with a blue and metal body, labeled 'Perceptive Advisors,' featuring a geometric logo.
Two large digital display screens at a train station with information about investing, including molecular and DNA imagery, and statements about healthcare innovations and long-term value.
Modern conference room with a white table, black office chairs, two large potted plants, and a wall sign that reads 'Perceptive Advisors' with a geometric logo.
Portrait of a man wearing glasses and a light blue dress shirt, smiling in an indoor setting with a blurred background.
A woman with long, wavy brown hair and blue eyes smiling while wearing a black floral blouse and layered necklaces, standing outdoors near a building.
A woman with long, wavy blonde hair smiling and standing with arms crossed inside an office.
A smiling man in a pink dress shirt sitting at a desk with papers in his hand in an office setting.

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