Research Foundation of the City of New York

Brand DNA • Strategic Positioning & Narrative • Logo Design & Brand Identity • Website Design & Development • Asset Design

Close-up of the RetroRadio logo with stylized text and a curved line design

An Institutional Overhaul

We had the opportunity, through a website redesign project, to rebrand and change the perception of this major institution that oversees all funding and financial management for the world-changing grant research being conducted across all City University of New York (CUNY) campuses.

A beige tote bag hanging on an orange background with black and blue text that reads, "We help the people who change the world," along with the Research Foundation CUNY logo.
Stack of business cards for the Research Foundation CUNY, with one black and one white card on a yellow background, displaying contact information and logo.
Two vertical black banners with white and blue text on a city street backdrop with modern glass buildings and trees. The banners promote a research foundation at CUNY, with the left banner saying "Change agent for change makers" and the right banner saying "Transform how good gets done."

Redesign a website; reintroduce an organization.

Our initial work on the website project revealed another, greater project within. We embarked on a strategy process intended to inform the development of a new website. Our work uncovered a critical need to go beyond basic website design and functionality, into our client’s organization. Our discovery process provided us with the unique opportunity to address long-standing internal and external perceptions of the organization, website usage, and highlighted the value of the work being done by the CUNY research community at large.

A black backpack with a logo on it, sitting on a modern black chair against a white wall.
A woman at a reception desk talking on the phone inside a modern office building. The woman is wearing a patterned dress, tights, and boots. There's a blurred person walking past her.

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