Lake Waramaug Conservancy

Lake Waramaug Conservancy is a non-profit organization dedicated to restoring and maintaining the ecology and water quality of Connecticut's 656-acre Lake Waramaug and its watershed through scientific monitoring, invasive species eradication, and ecosystem management.

To celebrate its 50th anniversary, this CT-based non-profit (formerly Lake Waramaug Task Force) engaged us to mark this major milestone with an evolution of its brand.

 Our Brand DNA process included one-on-one interviews and an extended survey of stakeholders. Our comprehensive learnings and insights enabled us to develop a new name, Lake Waramaug Conservancy, and logo which reflect the organization’s science-led work and accomplishments, as well as its mission as it approaches the next 50 years of lake preservation. We created a new website with compelling positioning and in-depth content about their work in and around the lake, their dedicated scientists, innovations they’ve implemented, and ways the community can support their efforts.

We also created a watercolor map of the lake and surrounding areas using custom illustrations we commissioned. This frame-worthy art became a personalized puzzle gifted to LWC supporters at their anniversary event.

PROJECT SCOPE
Brand DNA
Messaging
Logo Design
Brand Identity
Website Design
Asset Design

Environmental conservation informational sign for Lake Waramaug with sections on activities, results, and how to help, located outdoors among trees and greenery.
A 1000-piece puzzle featuring a detailed illustrated map of Lake Waramaug and surrounding areas, including roads, trees, buildings, and landmarks.
Sign with blue background that reads "A Task Force Dedicated to the Preservation of Our Lake" and includes the Lake Waramaug Conservancy logo.
A commemorative banner celebrating 50 years of conservation by Lake Waramaug Conservancy featuring a stylized number 50 with a leaf and water droplet design
A three-column informational webpage about Lake Waramaug, showing text sections titled "About Us," "Our History," and the conservation mission, with a photo of a lake surrounded by greenery and a boat on the water.
Brochure cover for Lake Waramaug Conservancy with logo featuring abstract leaf and water droplet shapes, and a color scheme of beige, navy blue, light blue, and green.
Drawstring bag with Lake Waramaug Conservancy logo and minimalist abstract design of a sun, a blue leaf, and a green half-circle on a light background, placed on a dark blue surface.
Abstract geometric background with colored rectangles in shades of beige, light blue, dark blue, light green, dark green, and white.
Screenshot of Lake Waramaug Conservancy homepage with a header menu, a large aerial view of the lake and surrounding green trees, and a green text box with the message 'A Task Force Dedicated to the Preservation of Our Lake' and a 'Learn more' button. Below are latest blog posts about lake activities and studies.
Two sets of alphabet in white font on a green background, with uppercase letters in a simple, modern style.
Light-colored bucket hat with 'Lake Waramaug Conservancy' logo against a solid blue background.
A ceramic mug with the logo of Lake Waramaug Conservancy, featuring a stylized water droplet and leaf graphic, set against a soft gradient background.
A view of a water body with several boats docked at a marina, surrounded by lush green trees and shoreline with a walking path.

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