A group of people participating in a running event outside a HEW Fitness gym, with some holding American flags, on a sunny day with blue skies and palm trees.
A woman climbing a thick rope in a gym with the phrase 'Seek Strength' written on the white wall behind her.
A woman in a black tank top with yellow writing stands in a gym, smiling and gesturing with her hands. Two other women are in the background exercising, one holding a dumbbell and the other standing with her hands on her hips. The gym has a large yel
Left: a clear glass vase with white flowering branches and small green grapes, set against a green background with floral patterns. Middle: two ceramic mugs with a beige speckled design, one with a green bee illustration. Right: a cozy living room wi
Painting of a young woman with long brown hair wearing a light blue dress with a white collar and a cross necklace, sitting with hands clasped.

OUR APPROACH

Elevated Thinking.
Exceptional Execution.

We bring exceptional creativity, strategic rigor, and decades of diverse experience to every project. We love immersing ourselves in a brand. We begin every project by uncovering an organization's core values, key attributes & unique story.
The insights we gain are the foundation for the messaging we craft, the logos we create, the websites we design, and the marketing tools we develop.

Positioning & Strategy 

When your positioning is clear, decisions become easier, your team tells the same story, your marketing is more effective and your clients understand what you do and what makes you different.

We begin every project by conducting stakeholder interviews to uncover core values, unique strengths and strategic approach. Our questions are crafted to elicit thoughtful, enthusiastic conversations. We review current materials, case studies & testimonials and we explore the competitive set. 

We distill our learnings, highlighting common themes, key takeaways and success stories to define and align your purpose and mission. The end result is your Brand DNA.

We develop clear brand positioning that authentically reflects your organization and aligns all communications.

See Strategy Projects

Brand Identity & Visual Design

We design iconic brand identities that our clients proudly showcase, share, and wear.

Brand identity is your visual signature - and our sweet spot. A great brand identity is distinctive and memorable. It communicates your values at a glance and is a reflection of who you really are. 

Informed by your Brand DNA, we design logo and mark, along with a tagline if needed. Your logo is the symbolic representation of your brand and the single most important graphic element. Naming conventions are also explored when appropriate.

The development of a brand architecture can be developed, as well, to present a cohesive organization comprising multiple companies and/or services. Our design process always includes the development of a color palette and font architecture, as well as guidelines for usage and placement.

See Brand Identity Projects

Website Design

We elevate the content & design of your website to engage your target audiences and make an impactful impression.

Your website is your front door. It's where people go to decide if you're credible, relevant, and worth their time. A well-designed website doesn't just look modern—it guides visitors to take action.

Our work includes website strategy and user experience, content creation and copywriting, art direction, design and photography. We also create marketing tools such as presentations, brochures, promotional materials, signage and other assets. 

Services Include:

Brand Storytelling 
Content Creation & Copywriting
Website Design & Build
Photography, Videography & Animation

See Website Projects

Client Testimonials

  • An illuminated large brick mansion with windows and turrets during dusk, surrounded by a garden with bushes, flowers, a bench, and string lights hanging from a tree.

    Waveny House

    “Working with Case Study Brands on the Waveny Weddings project was informative, insightful and ultimately guided the Town of New Canaan as we developed our branding strategies. They took the time to truly understand not just the venue itself, but its deep significance to New Canaan—the history, the heritage, and why residents consider Waveny House the crown jewel of our town. They gave us a complete brand strategy, logo and website that have truly elevated how Waveny House is perceived and experienced. Their team presented town leadership with professionalism and clarity, helping us see the vision for what Waveny House could become as a premier event destination. We're grateful for their dedication to this project and their respect for what Waveny House means to New Canaan.”

    Tucker B. Murphy, Administrative Officer, First Selectman’s Office. Town of New Canaan

    See Project ▶
  • new brand identity, website and the design of new brand materials. for Point Quest Group

    Framework Custom Builders

    “Our partnership with Case Study Brands has enabled us to reposition our firm to target and attract a new level of client. When we started the company a few years ago, we quickly created a thrown together website and the truth is that is exactly how it presented. Working with CSB was a whole different experience. The process was incredibly thorough and more importantly thoughtful. Our website and re-branding is now much more refined, more intentional and much more reflective of how we actually operate as a company. That presence online has made it much easier to showcase our work and make it much easier to communicate who we are and what we do both online and in conversation.

    If you are looking for a website that truly reflects your brand's identity and mission, CSB provides just that. They take the time to understand your business, engage in thoughtful conversations, and developed a curated website/ branding that is individual to our business's needs.”

    — Stephen Talaber, Partner

    See Project ▶
  • Freedom 3 Capital

    Freedom 3 Capital

    “We engaged Case Study Brands because we knew their talented team would be thoughtful about capturing the spirit of Freedom 3 Capital and helping us convey our vision, mission and values.  Working with them over the last 13+ years has been invaluable.  They took the time and put in the effort at the launch of Freedom 3 to capture our brand identity. More importantly, throughout the many changes to the market,  technology and messaging of our brand they have listened and responded with thoughtful insights on how to evolve our imagery and messaging.  We found a true branding partner in CSB.”

    Jason Block, Partner

    See Project ▶

Recent Projects

  • Interior of a church with religious frescoes on the ceiling depicting Jesus Christ and apostles, with a large blue circle in the center containing the text 'KIVU' in orange letters.

    Kivunim Institute

    We were thrilled to work with the founder of the Kivunim Institute to update the brand identity and website for its incredible Gap Year Program, an immersive experience of focused international travel, serious academic study and cross-cultural dialogue.

    See Project
  • new brand identity, website and the design of new brand materials. for Point Quest Group

    Point Quest Group

    We were honored to shepherd Point Quest Group through a major rebranding project that included a new brand identity, website and the design of new brand materials.

    See Project
  • Brochure for Framework Custom Builders featuring founder and team photos, interior and exterior home images, company logo, and descriptive text.

    Framework Custom Builders

    Their new logo, font architecture, design and messaging all reflect their incredible craftsmanship, meticulous attention to detail and dedication to their process.

    See Project
  • A wedding party with the bride and groom in the center, surrounded by bridesmaids and groomsmen, on steps outside a brick building with trees in the background.

    Waveny House

    The objective of our partnership was to provide strategic guidelines to help drive engagement, build community, and ultimately return on investments in the house and its property for the Town of New Canaan.

    See Project
  • A peaceful lake surrounded by green trees and rolling hills under a partly cloudy sky, with a small dock extending into the water on the right side.

    Lake Waramaug Conservancy

    To celebrate its 50th anniversary, the CT-based non-profit organization, Lake Waramaug Task Force engaged us to mark this major milestone with an evolution of its brand.

    See Project